work with avery

social media


Iowa State university foundation

Every week I plan and write all the content posted on the foundation's social media channels, working with our in-house design team to produce the visuals. I create content with building engagement and a targeted audience in mind. Since the start of this social media strategy in March 2015, we've surpassed all our engagement benchmarks. 


campaign kickoff: countdown and event

These posts were created to generate buzz and overall awareness of the Iowa State University Foundation's kickoff event. A live video posted from the event garnered the page's highest engagement numbers to date.